Mian Qin
8 years at Meta leading ads monetization and commerce teams across Facebook's largest revenue surfaces. Track record of founding new product areas, navigating strategic pivots, and converting team strategy into Director-level wins.
Engineering leader who turns strategy into Director-level wins
With 8 years at Meta and prior Staff and Senior engineering roles at Mixpanel and Microsoft, I bring deep expertise in ads systems, experiment-driven development, and organizational design. I specialize in founding new product areas, navigating strategic pivots without losing momentum, and driving AI-first engineering transformation at the team level.
Five EM/TL roles spanning live commerce, video monetization, search ads, and e-commerce ads — scaling teams from 0 to 14 engineers and delivering consistently above ambitious revenue targets.
8 Years of Impact at Scale
From founding teams to driving Director-level strategy — every role built on the last.
Doubled team's 2-year iRev headroom 0.073% → 0.149%
Drove Director-level resource strategy closing a 0.024% iRev shortfall from 22% to 0–11% without backfill dependency; framed as 3-option quantitative tradeoff
Championed AI-first team transformation: led AI Transformation Week, drove team to 86% agent-assisted diff rate
Shipped 12+ hackathon projects and authored production Claude skills; sponsored FMRE Hive Mind shared context repository
Redesigned operating model and co-founded Shop Everything v-team: split single all-hands into 3 purpose-built meetings; established 3-track, 35+ project XFN program
Managed 3 promotion candidates (2× E4→E5, 1× E3→E4); Manager Rating 94–97%
Delivered 20.18% EBR Marketplace + 20.27% EBR Search
17.5% true gain excluding 4.5% supply contribution — exceeded 2× the Perf MA goal
Pivoted team off Supply North Star strategy under FB-wide engagement recovery headwind; identified 15 new projects in late September that closed the resulting pipeline gap
Introduced ROI-based prioritization framework and proposed GenAI for ads (comment summarization as Marketplace trust signal) predating broader GenAI push
Numbers that speak for themselves
Consistent above-target delivery across every role, every year.
Core Competencies
A rare combination of people leadership, deep technical domain expertise, and AI-first innovation.
Leadership
Technical & Domain
AI & Innovation
Let's build something exceptional
Whether you're a recruiter with a compelling opportunity, a founder looking for an engineering partner, or a peer interested in collaborating — I'd love to connect.